No Fluff Marketing, Just Growth Outcomes.
I’m Armelle Guillet - a senior marketing leader helping consumer brands grow sustainably.
Delivering quick wins. Setting long term growth strategy.
Strategic. Pragmatic.
What I do (and do well)
I help ambitious brands find clarity, unlock growth, and build marketing that actually works.
Whether you’re scaling fast, stuck in a plateau, or questioning what your marketing team should look like — I help you cut through the noise and focus on what matters.
A fresh perspective and roadmap for growth
Better balance between performance and brand
Smarter marketing org design (before hiring)
Commercially grounded leadership without the full-time price tag
You’re in good company
I work with CEOs, MDs and Founders at B2C businesses and marketplaces selling a physical or digital product or service - all looking to scale with clarity and control.
I also partner with CMOs to lead initiatives that boost customer lifetime value or drive digital and AI transformation.
Moonpig
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VoucherCodes
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Not On The High Street
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King & McGaw
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PhotoBox
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Expedia
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Nectar Sleep
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Amplify Fitness App
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eHarmony
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Hilton Hotels
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Moonpig ✴︎ VoucherCodes ✴︎ Not On The High Street ✴︎ King & McGaw ✴︎ PhotoBox ✴︎ Expedia ✴︎ Nectar Sleep ✴︎ Amplify Fitness App ✴︎ eHarmony ✴︎ Hilton Hotels ✴︎
Testimonials
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“Armelle has great experience in ecommerce and digital communications as well as capability in the evolution of broader marketing strategy. She delivered a strong data-driven strategy for Moonpig, with equal passion for customer insight and results-focused planning.”
CEO, Gifting Industry
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“Armelle brought highly-effective senior leadership, marketing experience and pace of delivery to our Group.”
CEO, B2B IT & Cybersecurity
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“Armelle did a great job stepping into the organisation to lead our Campaigns & Digital team — making a quick positive impact, helping them understand how they can deliver for the wider org, and bringing much needed stability. Great at developing strategy, campaigns, and managing our agencies. She also onboarded our first major AI test-and-learn.”
CMO, Energy Industry not-for-profit